Bob Kelly has spent decades helping IT teams manage, deploy, and modernize their Windows applications—and one question keeps coming up: "How are other teams handling this?”
That’s why he has created the Bob Kelly Windows Application Packaging Survey: a quick, annual pulse check on how organizations like yours are managing their Windows app packaging.
It takes less than 5 minutes, and your answers help build (and you can benefit from) the most comprehensive snapshot of Windows application packaging today.
Take the survey today to see how your Windows Application Packaging practices compare and where they can go next.
Instant benchmarks on application automation, tooling, coverage, and velocity
Access to the most recent State of the Nation report
Get insights on MSIX adoption, AI-driven automation, and more.
This is your chance to contribute to the future of Windows application packaging.
Upon completion of the survey, you have the chance to sign up to be one of the first to receive the new report once published.
This isn't a one-time thing. Bob aims to run this survey annually.
See how the total number of Windows apps in your portfolio compares to peer organizations—whether you manage < 500 titles or 5,000+—so you can right-size tooling, staffing, and risk strategy.
Measure the percentage of apps under Intune, ConfigMgr, or similar control and discover how often top performers audit “shadow” software, helping you spot security gaps before auditors do.
Benchmark weekly packaging capacity and average request-to-deploy cycle time (days or weeks), revealing exactly where your pipeline lags against the industry median.
Compare your annual Windows app-packaging spend and 12-month budget trajectory to organizations of similar size, arming you with data for the next CFO conversation.
Gauge how prepared you are for AI-driven automation, MSIX, cloud-native management, and Zero-Trust demands by stacking your plans and obstacles against peers.
Bob Kelly is one of the most recognized voices in Windows Application Management. Now Chief Product Officer at Juriba, Bob has spent more than two decades shaping the way IT professionals manage, package, and deploy Windows applications at scale.
He’s the founder of AppDeploy and ITNinja, two of the most influential technical communities in the space, a three-time Microsoft MVP, and author of multiple books on desktop administration, scripting, and app deployment. Bob is a regular speaker at IT Pro events globally.
Bob served eight years in the U.S. Navy, including four years at the White House Communications Agency, where he led system administration for critical infrastructure and supported vice-presidential travel.
Bob has led product innovation at companies like Dell KACE and Flexera, where he oversaw industry-leading solutions like AdminStudio and Software Vulnerability Manager.
This survey reflects Bob’s long-standing mission: to give back to the IT community by sharing practical insight, elevating peer knowledge, and making Windows application management easier for everyone.
Keeping Windows apps secure, compliant, and up-to-date is tough—especially with constant fires, talent gaps, tight budgets, and rising modernization demands.
Yet, without peer data, you’re flying blind on tools, formats, automation, and staffing.
That's why Bob designed his Windows App Packaging Survey. In 5 minutes, you’ll get:
No more guesswork—just the clarity to lead.
This survey is designed for Windows application packagers responsible for managing and modernizing the Windows application estate in medium to large organizations.
The survey has 18 questions and will take just 4–5 minutes to complete. It’s designed to be fast, focused, and respectful of your time—while still providing powerful insights.
You’ll receive:
Access to the full Windows App Packaging Pulse Report with aggregated industry insights
A baseline you can track annually to measure progress over time.
Yes. All individual responses are kept strictly confidential and will only be used in aggregated, anonymized reporting. We will never share your data or personal information.
This is an annual survey, allowing you to see year-over-year trends and track your organization’s maturity, progress, and priorities over time.
Bob collects the results over a number of months each year to take a regular pulse on the latest trends in Windows app packaging. The full Pulse Report is released annually—and you’ll be among the first to receive it.